Join our next West Midlands CRU session with Erica Wolfe-Murray, Managing Director and Founder of Lola Media.
Most people join the creative and cultural industries for love. Love of film. Love of history. Love of storytelling. And most don’t earn what they could. Partly industry endemic, partly lack of understanding how inventive harnessing of the intellectual property (IP) they create could provide incomes they only dream of.
In this upcoming CRU session, Passions, (I)Property, Pounds, intellectual property game-changer Erica Wolfe-Murray will race you through new ways to look at IP and how it can change what you offer, own, earn.
This event will be delivered in support of the regional West Midlands Creativity Week running from Friday 4th – to Friday 11th of October, which will shine a spotlight on the arts and creative industries, entrepreneurs and talent of our region.
About Erica Wolfe-Murray
A passionate advocate for the creative industries, Erica worked as both a creative studio head and TV indie FD. Determined to do more, 12 years ago she founded Lola Media to help creative and culture ventures discover, map and repurpose what they already own - no matter their size. With a 500+ client list, dance schools to design studios, games developers to sweet makers, createch to architects, poets to historic venues work with me to explore ways to use IP to build audiences, revenues and resilience.
Alongside Lola Media, Erica has been the lead on the BFI-funded Female Founders Scale-Up Programme for 3 years, works with a VP incubator and is on the advisory board of three creative companies, including one short-listed for a 2024 Emmy.
About the West Midlands Culture Response Unit (WMCRU)
Set up during COVID, our regular WMCRU meetings were a vital lifeline for the sector in connecting, sharing and getting practical information and advice. WMCRU has continued to be a useful space for organisations and individuals that Culture Central supports as a collective and collaborative space for all those that are interested in the cultural ecology of the region.
In 2024-25, WMCRU meetings have explored key strategic challenges and opportunities that affect the sector and the region. The sessions are aimed at those leading strategic activity in their organisations or networks. It is a place where we can all come together no matter size, scale or art form to collectively share, learn and support.